Project

Level/Blue Cyber Lounge: 

smakhaus Media was an incredible partner for our RSA Conference activation. We transformed an empty art studio into a fully branded executive meeting and event space, and their team handled everything from sourcing furniture and artwork to installation, setup, onsite support, and teardown.

Their creativity, attention to detail, and willingness to jump in wherever needed made a complex activation feel seamless. The space looked fantastic, functioned perfectly for client meetings and our networking event, and received rave reviews from attendees. I highly recommend smakhaus Media for anyone looking to create a unique, high-impact event experience.

Julie Vickery Kersten
Global Events and Marketing Manager
Offsite Level Blue Cyber Lounge
RSA Conference San Francisco Moscone Center | March 23 - 26, 2026

Project Details:

Smakhaus transformed an empty art studio into a fully branded executive meeting and event environment for the RSA Conference, delivering a turnkey activation from concept through completion. The project included creative direction, space planning, furniture and artwork sourcing, environmental branding, installation, onsite event support, and complete teardown, ensuring every element worked together to create a polished and welcoming experience.

Designed to support executive meetings, client engagement, and an evening networking event, the space balanced functionality with a strong sense of place and brand identity. Every detail was carefully curated to maximize comfort, flow, and visual impact, resulting in a sophisticated environment that received outstanding feedback from attendees and reinforced the client's presence at one of the industry's premier conferences.

  • Transformed an empty art studio into a fully branded executive event environment.
  • Delivered turnkey event activation from creative concept through teardown.
  • Directed creative vision, space planning, and environmental branding.
  • Sourced and curated furniture, artwork, décor, and supporting event elements.
  • Managed installation, onsite operations, and post-event teardown.
  • Created a sophisticated venue for executive meetings and client networking.
  • Optimized guest flow, comfort, and brand presence throughout the space.
  • Delivered a memorable, high-impact experience that received exceptional attendee feedback.

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